# Ralph Sena — Software Designer

> Software designer in Cotonou, Bénin. I run Labo Jaune, a tech and AI-native agency, and own Koin Koin Vélo.

Source: https://ralphsena.com/

*Software Designer · Cotonou, Bénin*

I have been designing software for **ten years**. Most of it at [Beans](https://trybeans.com), where I joined as the **first designer**, grew a Shopify loyalty plugin into a full retention platform, then made the case for cutting it back until the core flows were simple again. I led the design team there.

Alongside it I founded [Labo Jaune](https://labojaune.com), a **tech and AI-native agency**, and I own [Koin Koin Vélo](https://koinkoinvelo.com), a bike rental business in Cotonou that runs on a team of five. I taught at **Africa Design School** for six years.

## Experience

- **Beans** — Product designer · from 2019
- **Freelance** — Product designer · On and off since 2018
- **Atelier Paon** — Designer · 2016 to 2018
- **Koin Koin Vélo** — Owner · Since 2023

The full record: [the CV](https://cv.ralphsena.com).

## Selected projects

- **Taayo** — Booking and client management for salon owners, built inside the studio and AI-native from the first line. [Case study](https://ralphsena.com/projects/taayo.md)
- **Gymnary** — The same idea aimed at gym owners: memberships, schedules and the day to day of running the floor. [Case study](https://ralphsena.com/projects/gymnary.md)
- **Koin Koin Vélo** — Bike rental and tours in Cotonou, and my test of whether product thinking survives a business made of people, weather and bicycles. [Case study](https://ralphsena.com/projects/koin-koin-velo.md)
- **Beans** — Retention for ecommerce, against Yotpo, Smile.io and LoyaltyLion. I joined as the first designer and stayed six years. [Case study](https://ralphsena.com/projects/beans.md)

All projects: [Projects](https://ralphsena.com/projects.md).

## Details

- **Based in:** Cotonou, Bénin (GMT+1)
- **Works in:** French & English

## Elsewhere

- [LinkedIn](https://www.linkedin.com/in/thetallralph) — Work history, kept current
- [X](https://x.com/thetallralph) — Thinking out loud
- [GitHub](https://github.com/thetallralph) — Code, mostly for the studio
- [Full CV](https://cv.ralphsena.com) — The résumé as its own site
- [Book a call](https://calendar.app.google/QkPRiWginTuPec47A)